Fashion hair products the market needs into demand and non-rigid requirements in two parts, blacks belonging to the rigid demand of consumption demand, consumer demand is non-rigid demand of the remaining races. Hair products for Blacks are the necessities of life, ethnic, physical characteristics and personality characteristics of black rigid demand for hair products. Is different from the other races, black original hair has curls, and pasted the scalp long features and slow, not easily, if they do not wear hair products, hard hair gender and, therefore, for beauty needs, black women are often given the economic conditions, from a teenager began to develop a habit of wearing a hair product. Because of race, ethnic characteristics, black men also like to wear hair products to pursue unique image, hair products, consumer demand is much higher than other race of men. Other race consumers main will adorned sex sent products as like clothing, and cosmetics, and jewelry, of daily fashion supplies, to meet styling need, including through wearing styling and color avant-garde exaggerated of sent products reflected personality, and through wearing sent products achieved by limited to native sent sent quality sent volume and cannot shaping of hairstyles, and through according to clothing and occasions wearing different style, and color of sent products and achieved overall styling and style changeable,.